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Jim Ure is a Salt Lake advertising man whose media history is the stuff of local legend.

As a college student, he was a staff writer for the Salt Lake Tribune, part of a team nominated for a Pulitzer Prize.

Graduating from the University of Utah, he accepted a position as a copy supervisor with the food products division of the biggest advertiser in the world, Procter and Gamble. There he wrote and produced print ads and television commercials for Duncan Hines cake mixes.

Returning to Salt Lake, he became president of Axelsen Advertising Agency, selling that business when it became "too large to be fun anymore." In the 1980s, he founded the Jim Ure Company and vowed to limit the number of clients he took so as to better serve them without having overhead and management costs that have become associated with large agency operations.

Jim is the author of three books.  He was a founding staff member of the Sundance Film Festival and later served as its executive director.  He is a partner in AgriSolutions, an agribusiness marketing, strategic planning and management consulting company.

Clients include the U.S. Department of Agriculture, Utah State University , Living Utah!, a ranchers’ association; the Utah Wool Growers Association, State of Indiana, Mount Olympus Waters, Inc.  

Look for our commercials for King’s Peak Lamb and for Mount Olympus Spring Water.

Other clients have included Snowbird, the Utah Travel Council, the Utah Education Association, Snow Lion Expeditions, Caputo’s Market and Deli (See our client list).

Jim sits on the board of the Utah Food Policy Council and his free time is spent writing, fly fishing and flying falcons.

Cory Ure’s background has covered the retail and manufacturing ends of the marketing spectrum. Cory worked with the Jim Ure Company while attending the University of Utah as a Fine Arts major. After leaving college Cory worked with Super Shops, Inc., the largest U.S. retailer of performance auto parts and accessories, managing four stores in two states during his ten years with them.

From Super Shops Cory moved into the manufacturing end of the automotive performance world as the Director of Sales and Marketing for High Performance Coatings, Inc. (HPC), a Utah based international manufacturer and supplier to the racing, OEM transportation, and aerospace industries.

At HPC, Cory’s responsibilities included planning, design, production and output of print advertising, public and press relations, sponsorship management, website design and creation, development of media campaigns, trade show planning, and management of marketing budgets.  Cory has worked with such high profile companies as Harley-Davidson, Peterbilt, Cummins, Mack Truck, Buell Motorcycle Company, Chrysler Corporation, General Motors, and Polaris.